Euiyoung Kim’s Design Roadmapping & HCD Concept Video Released


The California Management Review has recently released a concept video on design roadmapping & Sproutel’s human-centered design case of its use.

Sproutel is a company that makes interactive learning toys for children diagnosed with a chronic illness. UC Berkeley postdoctoral scholar Euiyoung Kim worked with the organization on their product strategy by creating a design roadmap. Design roadmapping differs from traditional product roadmapping in that it focuses primarily on user needs.

California Management Review Volume 61, Issue 1 (Fall 2018)

Read Euiyoung Kim, Sara Beckman, and Alice Agogino’s article, “Design Roadmapping in an Uncertain World: Implementing a Customer-Experience Focused Strategy” at:

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online: