Our aim is to explore the dimensions of autonomous vehicle technology advancement and design innovation centered in humans, users and stakeholders. Human-centered Design is the main design protocol that we embed in our projects to identify new Opportunity Spaces towards our vision to create meaningful Human Vehicle Interaction (HVI), User Experience, Scenarios, and roadmaps in the upcoming autonomous vehicles, the Internet of Things and VR/AR fields.
Achieving Our Vision
“An opportunity is ‘the potential for change, improvement or advantage arising from our action in the circumstances’. An opportunity is a situation in which new value can be created. There are multiple forms of value. These include not only financial and economic, but also social, environmental, creative and technological.” – David Rae, Opportunity Centered Entrepraneurship
At the BRAVO group, we drive our work towards this notion of opportunity. The autonomous vehicle space has immense room for exploration and challenge, and we believe that by taking on various opportunities that the space has to offer, we can further our vision of human-centered mobility. Below, in order to achieve this vision, we have identified 5 opportunity spaces to tackle.
Five opportunity spaces to achieve our vision
1) Define, Categorize, Frame
Define and categorize the varying user needs present in the AV space. Establish frameworks fit for each of these unique needs.
2) Fostering Creativity through Collaboration
Co-design of autonomous vehicles through multidisciplinary groups and effective teaming practices.
3) Ethical Design & Data
Establishing ethical design and data practices that respect social well-being; privacy, cybersecurity, positive computing, etc.
4) Education & Community
Educating users of about autonomous vehicles, as well as the design and engineering communities about key development practices.
5) Future Possibilities & Implications
Maintaining critical design practices to conceptualize future possibilities, as well as implications surrounding the AV space.
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Design Roadmap: Conceptualize-Engage-Integrate
Our design roadmap embeds a canvas that shows three phases (near-, mid-, and long-term) of the plan to achieve our vision along a timeline.
Below we have developed sub-roadmaps that highlight how we are currently working to achieve each of the 5 opportunity spaces. Check back to see our group’s progress towards human-centered mobility.
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1) Define, Categorize, Frame
Phase 2
Phase 3
Vision
Define and categorize the varying user needs present in the AV space. Establish frameworks fit for each of these unique needs.
_______________________________________________________________________________________________________________________________
2) Fostering Creativity through Collaboration
Phase 1
Phase 2
Phase 3
Vision
Co-design of autonomous vehicles through multidisciplinary groups and effective teaming practices.
_______________________________________________________________________________________________________________________________
3) Ethical Design & Data
Phase 2
Phase 3
Vision
Establishing ethical design and data practices that respect social well-being; privacy, cybersecurity, positive computing, etc.
_______________________________________________________________________________________________________________________________
4) Education & Community
Phase 1
Phase 2
Phase 3
Vision
Educating users of about autonomous vehicles, as well as the design and engineering communities about key development practices.
_______________________________________________________________________________________________________________________________
5) Future Possibilities & Implications
Phase 1
Phase 2
Phase 3
Vision
Maintaining critical design practices to conceptualize future possibilities, as well as implications surrounding the AV space.
Human-Centered Mobility
Human-centered Design is….
An approach to developing and leveraging a deep understanding of potential users and stakeholders toward the creation of novel interventions of value to the stakeholder community (Nancy et al., 2018)
Six Human-centered Design Principles
- The design is based upon an explicit understanding of users, tasks, and environments
- Users are involved through design and development
- The design is driven and refined by user-centered evaluation
- The process is iterative
- The design addresses the whole user experience
- The design team includes multi-disciplinary skills and perspectives
– By the definition of ISO 9241-210 –
Human-centered Design Framework at UC Berkeley
