“An opportunity is ‘the potential for change, improvement or advantage arising from our action in the circumstances’. An opportunity is a situation in which new value can be created. There are multiple forms of value. These include not only financial and economic, but also social, environmental, creative and technological.” – David Rose, Opportunity Centered Entrepraneurship
At the BRAVO group, we drive our work towards this notion of opportunity. The autonomous vehicle space has immense room for exploration and challenge, and we believe that by taking on various opportunities that the space has to offer, we can further our vision of human-centered mobility. Below, in order to achieve this vision, we have identified 5 opportunity spaces to tackle.
Five opportunity spaces to achieve our vision
1) Define, Categorize, Frame
Define and categorize the varying user needs present in the AV space. Establish frameworks fit for each of these unique needs.
2) Fostering Creativity through Collaboration
Co-design of autonomous vehicles through multidisciplinary groups and effective teaming practices.
3) Ethical Design & Data
Establishing ethical design and data practices that respect social well-being; privacy, cybersecurity, positive computing, etc.
4) Education & Community
Educating users of about autonomous vehicles, as well as the design and engineering communities about key development practices.
4) Future Possibilities & Implications
Maintaining critical design practices to conceptualize future possibilities, as well as implications surrounding the AV space.
_______________________________________________________________________________________________________________________________
Design Roadmap: Conceptualize-Engage-Integrate
Our design roadmap embeds a canvas that shows three phases (near-, mid-, and long-term) of the plan to achieve our vision along a timeline.
Below we have developed sub-roadmaps that highlight how we are currently working to achieve each of the 5 opportunity spaces. Check back to see our group’s progress towards human-centered mobility.
_______________________________________________________________________________________________________________________________
1) Define, Categorize, Frame
Phase 2
Phase 3
Vision
Define and categorize the varying user needs present in the AV space. Establish frameworks fit for each of these unique needs.
_______________________________________________________________________________________________________________________________
2) Fostering Creativity through Collaboration
Phase 1
Phase 2
Phase 3
Vision
Co-design of autonomous vehicles through multidisciplinary groups and effective teaming practices.
_______________________________________________________________________________________________________________________________
3) Ethical Design & Data
Phase 2
Phase 3
Vision
Establishing ethical design and data practices that respect social well-being; privacy, cybersecurity, positive computing, etc.
_______________________________________________________________________________________________________________________________
4) Education & Community
Phase 1
Phase 2
Phase 3
Vision
Educating users of about autonomous vehicles, as well as the design and engineering communities about key development practices.
_______________________________________________________________________________________________________________________________
5) Future Possibilities & Implications
Phase 1
Phase 2
Phase 3
Vision
Maintaining critical design practices to conceptualize future possibilities, as well as implications surrounding the AV space.